Turn one-time visitors into a direct audience you can responsibly bring back.
EngageNudge combines a permission-based browser channel with the decision tools a newsroom needs to use it selectively, safely, and measurably.
Start a 30-day publisher pilotWho it's for
Digital newsrooms, regional publishers, and editorial teams that want a direct reader channel without treating every story like a blast. If you already have email and social, web push adds a third owned path back to the site.
- Editors who want a clear send or skip recommendation before every notification
- Growth teams tired of volume metrics that hide fatigue
- Leadership that needs honest incrementality, not just click rates
Built around the story
Paste an article URL or connect your feed. EngageNudge starts from the content, not from a generic marketing journey builder. The system reads topic, urgency, and shelf life so the recommendation reflects what was actually published.
Built for newsroom judgment
Recommendations are visible and explainable. You see who is included, who is protected, and why. Breaking-news overrides remain explicit and auditable, so urgency does not become an excuse to blast everyone.
Built for audience value
Measure qualified visits, registrations, subscriptions, and other outcomes, not just clicks. Holdout groups help estimate what the Nudge actually changed instead of counting visits that would have happened anyway.
Built for ownership
Customer-specific keys and export paths reduce unnecessary platform lock-in. Your browser audience stays tied to your origin. Migration paths are documented before anyone promises a clean switch.
Your next loyal reader may already be on your website.
Give them a direct way back. Then know when that relationship is worth using.