Pay for the audience you actually reach.
Transparent plans built around active monthly reach — with audience recommendations and fatigue protection included because responsible sending should not be an enterprise add-on.
Get startedFounding publisher? Start with a 30-day pilot.
Free
$0/mo
Up to 1,000 reached subscribers / month
- 1 site
- Up to 30 sends per reached subscriber / month
- Send/no-send recommendations
- Fatigue protection
- URL → Nudge
- Basic timeline
Growth
$99/mo
Up to 100,000 reached subscribers / month
- 3 sites
- Up to 100 sends per reached subscriber / month
- Holdout measurement
- Export
- Everything in Free
Publisher
$249/mo
Up to 250,000 reached subscribers / month
- 10 sites
- Up to 100 sends per reached subscriber / month
- Explainable audience preview
- Roles and approvals
- Priority support
Scale
$399/mo
Up to 500,000 reached subscribers / month
- 15 sites
- Up to 150 sends per reached subscriber / month
- Deeper history and reporting
- Everything in Publisher
Enterprise
From $699
1M+ reach or Newsroom volume
- Custom MRS and fair-use (incl. Newsroom)
- SLA and security review
- Network reporting
- Dedicated onboarding
How pricing works
You pay for unique subscribers you actually reach in a month (Monthly Reached Subscribers), not your entire stored list. Multiple notifications to the same reader still count once. Growing your browser list without blasting everyone keeps pricing predictable.
Unlike raw subscriber-count pricing, dormant subscribers you never reach stay free. Each plan includes a fair-use delivery budget so high-frequency newsrooms get a clear volume path instead of hidden overages.
Fair-use delivery
Growth and Publisher include up to 100 delivery attempts per reached subscriber per month — enough for most newsrooms. Scale includes 150. High-frequency titles (many daily sends to the same audience) use a Newsroom volume plan.
We price slightly under typical PushAlert/OneSignal bills at the same reach, not against the cheapest blast tools. Decision features stay on every plan.
Built for publishers
Every plan includes the decision workflow publishers need: send/no-send recommendations, fatigue protection, and explainable audience preview.
Return traffic without fatigue
Cut send volume while growing the visits that matter to ad and subscription revenue.
Explainable editorial sends
See who gets included, who rests, and why before you nudge a story.
Incremental measurement
Holdout groups help estimate the visits a Nudge actually created, not just clicks.
EU-first by design
Built for European newsrooms with data minimization, export paths and GDPR-aware defaults.
Your next loyal reader may already be on your website.
Give them a direct way back. Then know when that relationship is worth using.